I just finished reading a great article by Leo Widrich about the science of colors and I had to share.
Colors are a lot more important than most developers think. It’s not just about what looks good or what does the client like. It can be hard to try and convince a client that a color can have more impact than they think. Leo’s article goes to great lengths to help illustrate this point.
To answer the question propose in this blog title I will use a quote from Leo’s blog.
According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:
“Blue is the richest color for me I can see all of blue.”
Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions.
Here is one sample paragraph from Leo’s blog post that I found quite interesting:
How to improve your marketing with better use of colors:
This all might be fairly entertaining, but what are some actual things we can apply today to our website or app? The answer comes yet again from some great research done by the good folks over at KISSmetrics.
If you are building an app that mainly targets Women, here is KISSmetrics best advice for you:
- Women love: Blue, Purple and Green
- Women hate: Orange, Brown and Gray
In case your app is strictly targeting men, the rules of the game are slightly different. Here it goes:
- Men love: Blue, Green and Black
- Men hate: Brown, Orange and Purple
One other image from Leo’s post has left an impression on me and it’s the image below and how colors are being used with some of the major name brands we all know.
Read the full story at the BufferApp blog here: http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue